At the very beginning we will start to get to know your company, culture, brand, value propositions, and marketing messaging. We’ll need to know who you are, your target demographic, what's the main purpose of the video, and what style of video you want. We will create a short creative brief and we’ll make sure your video aimed at the right audience. We will ask for a contact person to work with within your company. Finally, we will provide a login to your customer portal so you can monitor the project from beginning to end.
All video and animation projects center around the script.
Once begin the script-writing process we also start penciling in some rough ideas for the visuals.
The 'story' is usually written in a “conversational” tone keeping clear, concise and on message.
This part of the process is highly collaborative, so you’ll have an opportunity to provide your input and creative stamp on it.
If the project involves user interactions, we document the user interactive touch points and create a narrative that encourages users explore, interact, and engage with your campaign piece.
Once we have a mature script, we storyboard the entire video from beginning to end. The animatic storyboard contains scene content roughly drawn out to help you understand the story, progression, and marketing messaging. At this stage, you begin to see what the end product will look like. For interactive projects, we make create an interactive wireframe that shows the user experience, content architecture, data flow and functionality before design & build.
Once the SCRIPT and STORYBOARD are approved, we will create the voice-over. We will use the voice style and gender identified during the kickoff briefing. Once we have a working version of the script, we’ll go ahead and record several samples matching the voice style to the approprate message and style of the video. Whatever you’re looking for, we’ll find it and record it to your liking.
Once the voiceover is complete, we will move the project into video editorial where we will create the video or animation timed to the voice-over nariation. This is where the magic happens bringing together, the script, vocieover, kinetic typography, catchy background music, stunning 2D or 3D elements, and visual effects to create your unique video. For interactive projects we perform responsive A/B testing to maximize web optimization ensure every iteration of the design produces positive results. Ok, we’re just about done…
Once you give us the green light, it’s time to launch your video! W e will provide the video to you in the format of your choice and will work directly with your IT department, Marketing Team, or Web Person to get the video uploaded to your website. We can also provide recommendations for video hosting sites, social media sites, sharing and analytics services to make sure your video gets the 'impressions' and 'views' it deserves. And we’re done…until your next video.
EXPERTISE TO GET THE JOB DONE!
VISUAL STORY TELLING
GREEN SCREEN PRODUCTION
3D MODELING & RENDERING
FOLEY & SOUND
Start here if you're interested in one of our services. We're here to help!